SEO + AEO for B2B SaaS
Rank in Google. Get cited by AI. Drive pipeline from both.
Most B2B SaaS companies can't attribute a single deal to their content. We start with the research that connects content to pipeline — then build the engine.
Your Content
XEO
Cross-Engine Optimization
Search Engines
Your buyers already moved to AI search. Your content didn't.
94%
of B2B buyers use AI in purchasing decisions
Forrester Buyers’ Journey Survey, 2025
38%
of software buyers start their search with AI chatbots
Gartner Digital Markets, 2026 (n=3,385)
20–50%
traffic decline for brands not optimized for AI search
McKinsey, 2025
Your content needs to work in two places: ranking in Google for the searches your buyers still run there, and getting cited by AI models for the questions they ask instead. Traditional SEO handles the first. AEO handles the second. You need both.
XEO.works is a cross-engine optimization agency for B2B SaaS. We combine buyer research, competitive positioning, and vertical market intelligence with SEO and AEO to capture pipeline from both Google and AI search.
When your buyers ask “which vendor management platforms handle SOC 2 compliance reporting” or “which B2B SEO agencies specialize in SaaS,” AI models answer with citations. If your content isn't structured for citation, you're invisible in the fastest-growing search channel.
What We Do
SEO. AEO. The content engine that runs both.
SEO for B2B SaaS
We start with buyer research and pipeline data — not a keyword list. Competitive positioning, decision process mapping, and content architecture designed for your actual buying stages.
Learn moreAEO Optimization
Your buyers ask ChatGPT before they Google you. We research how your category gets discussed in AI, map citation patterns, then structure your content to be the cited answer.
Learn moreXEO Content Engine
Buyer research, competitive positioning, and content production — one integrated system. A senior strategist who runs the research that determines what to write, then produces it at agency-level volume.
Learn moreThe Dual-Index Strategy: why SEO alone isn't enough
The Dual-Index Strategy is our framework for optimizing content across two search systems simultaneously: Google's traditional index and the RAG systems that power answers in ChatGPT, Perplexity, Gemini, Claude et al. Most B2B SaaS SEO agencies optimize for one. Here's why you need both.
The three layers
LLM Index
Entity authority, citation-ready content, cross-platform signals
Google Index
Technical SEO, keyword targeting, internal linking, page speed
Shared Foundation
Structured content, schema markup, topical authority — serves both indexes
What most B2B SEO agencies get wrong
They measure traffic instead of pipeline.
Most B2B SaaS companies spend $10K+/month on SEO and can't attribute a single closed deal to it. We call this the Pipeline Gap.
They skip the research.
Most agencies pick keywords by volume and assign writers who know nothing about your buyers. The articles are the artifact. The research behind them is what moves pipeline.
They think AI replaces the hard part.
AI can draft a blog post in seconds. It can't interview your sales team, map your buyer's decision process, or find the gap your competitor missed.
Industry Focus
We map buyer decision processes in regulated verticals where the wrong message costs you the deal.
In these verticals, buying committees include 5–8 people, evaluation cycles span 6–12 months, and compliance language matters. Before the first piece of content ships, we build a vertical intelligence doc covering buyer personas, required vocabulary, competitive positioning, and messaging guardrails.
“Generic agency assigns a writer who Googles 'fintech SEO' for 10 minutes. Publishes content that any vertical could use.”
“Builds vertical market intelligence — buyer personas, decision process mapping, competitive gaps, and compliance guardrails — before the first piece of content ships.”
How It Works
Three steps from zero to content engine
Free XEO audit
We map your keyword landscape, benchmark it against your top competitors, and flag gaps in both Google and AI search. You get this before you pay anything.
Content strategy blueprint
Buyer personas mapped to pipeline stages, competitive messaging gaps, and a keyword strategy tied to your actual sales cycle — including AEO opportunities no one is exploiting yet.
Ongoing XEO Content Engine engagement
Ongoing production informed by fresh buyer research and competitive monitoring — not a stale keyword list. Every piece structured for Google rankings and AI citations.
Is this the right fit?
Good fit
- Series A+ B2B SaaS with product-market fit
- Regulated or technical vertical (fintech, cybersecurity, healthtech, insurtech, manufacturing, ecommerce)
- Buyers take months to decide and do deep research
- You want pipeline attribution, not traffic dashboards
Not the right fit
- Pre-revenue or pre-PMF — validate positioning first
- Need a 50-person full-service shop (paid, social, PR, creative)
- Looking for guaranteed rankings in 30 days
Frequently asked questions
What a free XEO audit uncovers
We'll show you your buyer research gaps, competitive positioning opportunities, and which of your pages could be generating pipeline from both Google and AI search — what we deliver in a free XEO audit.
Your free XEO audit delivered in 2–3 business days.